ABOUT US

The Secret Is Out!

Batton has been one of the industry’s best kept secrets - until now.

Established in 2010, Batton was originally only available in specialty shops. Since then the brand has become well known for its Southern flair, comfortable fit, and premium quality fabrics.

“Our goal is to bring unsurpassed quality, style, convenience, and efficiency to all types of apparel. By constantly innovating we help top brands provide their customers with apparel that fits every moment of their lives.” Jay R. Kapadia, Founder Batton

Our main office is located in the heart of the Fashion District in Times Square, New York. We have our finger on the pulse of all the leading fabrics, styles, and innovation. From our sales force to our designers, to our distribution center team in South Carolina, we strive to make sure all of your apparel needs are met and exceeded.

With Batton’s always free shipping and lifetime guarantee, we’re certain each product you acquire is something you are proud to wear.

Batton Innovation

At Batton, we’re proud of the innovative products we offer our clients. When you choose Batton, you’re getting the highest-quality fabric and apparel and some of the most state-of-the-art technology in the fabric industry.

Whether you’re looking for a simple t-shirt, a button-down dress shirt, or a polo, Batton incorporates our trademarked fabric blends and Beyond Non-Iron® ease into every product.

Beyond Non Iron®

Batton shirts are true wash and wear dress shirts. Each possesses the Beyond Non-Iron® ease that will outperform all other average non-iron shirts on the market.

Chilled Cotton®

Experience a cool touch feeling on contact with this Batton Chilled Cotton® shirt. Along with the ability to provide odor control, our material also wicks away moisture from the skin to speed evaporation.

Super Soft Linen

Our Super Soft Garment-washed 100% Linen Shirts are crafted from the lightest, coolest, and Premium-grade European flax. This shirt comes in a button-down Long sleeve and short sleeve as well as spread collar long and short sleeves.

Performance Blend

Our Performance shirts are made using our Cool-Max® Moisture management, wrinkle-free, odor control, cool touch, UV protection, and just enough stretch for comfort.